Trevor Lui

Trevor has made a life and career surrounded by the sights and sounds of food and drink. Trevor was awarded the 2022 Social Advocate Award by Restaurants Canada and was named to the 2023 Power 60: Inspiring Asian Canadians of Influence. He has spent more than 20 years producing thousands of event experiences as an executive for major entertainment venues, top-tier hotels & casinos.
A diverse builder of innovative implementation, brand marketing, operations, and ground zero buildouts, he likens a good, honest meal on a street corner to being tied down to a corporate boardroom. He’s a lover of ‘the story’ and is inspired by each bite and sip around him and believes we are all connected through our dining experiences.
In 2018, Trevor shed his corporate job to fulfill his entrepreneurial dream of creating unique experiences. He has helped co-create and develop some of Toronto’s foremost food brands: Kanpai Snack Bar, Yatai Japanese Street Food, Makan Noodle Bar, Pop Kitchen, BaoBird, Superfresh and FatBao.
His agency, The Highbell Hospitality Group, curates uniquely immersive culinary events that push the boundaries of innovation coupled with a growing list of clients that seek their services for curated food, drink, and lifestyle experiences.
Trevor is also co-founder of the agency Quell, representing food & drink talent with a focus on broadening BIPOC work and leadership and DEI consultation. In addition, Trevor is a frequent consultant, speaker & editorial contributor to industry publications and business forums, as well as holding executive posts on boards in the global tourism and academia space — including Destination Toronto. He has also provided promotional ambassadorship to numerous notable consumer brands and was a regular contributor to Cityline. Trevor is a published author of the award-winning Double Happiness Cookbook.